GoBeau.co
Niche Website Development + Content Marketing
Beaumont was getting a lot of search queries with answers linked to articles that were unreliable, outdated, or missing key information. Since visitors don’t always trust or even realize CVB sites exist as a resource, our solution was to create an entirely new standalone microsite dedicated to all things Beaumont — GoBeau.co.
Results:
Though sponsored by the CVB, it was intentionally designed to look and feel like it came from a community of locals with the goal of becoming the go-to, trusted source for Beaumont, filling critical gaps in online travel content for the destination.
Through a blend of content marketing, SEO, and social media, we built an engaged community of local advocates and travelers.
- Published four unique articles per month across four content pillars, driving 25K+ monthly impressions and 12K+ website views in the first year.
- Grew an engaged social audience of 4K+ across Instagram, Twitter, and Pinterest, establishing an authentic, insider-driven voice for Beaumont online.
